New Zealand-ledGlobally connected

Elite boutique growth. AI-native. Global scale.

Whallah brings together performance media, CRM automation, AI-powered e-commerce and cross-border expansion to help brands acquire customers, improve conversion and grow across markets.

Start a project → View case studies

Available for focused projects, ongoing growth partnerships and agency collaboration.

by the numbers

We are 40+ brands. 8-figure outcomes. 3 continents. 1 obsession.

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BRANDS PARTNERED
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FIGURES GMV
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YEARS EXPERIENCE
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CONTINENTS
services

Integrated capabilities. Clear commercial goals.

We connect acquisition, conversion, customer lifecycle and market expansion around the priorities of each engagement.

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Paid Media & Growth

4.2x

Average ROAS across active campaigns

Performance advertising on Meta, TikTok, Google. App store ranking optimization. Game user acquisition. Influencer marketing for global brands.

Meta AdsTikTokGoogleASOInfluencer
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CRM & Lifecycle Automation

We build practical customer journeys in HubSpot and Klaviyo, connecting enquiries, follow-up and customer communications. Projects can include lead routing, nurture workflows, abandoned-cart recovery, post-purchase journeys and re-engagement.

HubSpotKlaviyoLead NurtureLifecycle EmailWorkflow Automation
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Cross-Border Brands

€3.4M

Combined China market GMV

NZ/AU brands into China via livestream commerce, KOL seeding, and Tmall Global operations. Real MCN partnerships. Real cultural fluency.

DouyinXiaohongshuTmall GlobalLivestream→Whallah Connect
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AI E-Commerce

$850K

Annual dropshipping revenue

AI-driven Shopify store building, data-optimized ad buying, and high-ticket dropshipping operations. We run our own stores — we know what works.

Shopify PlusDropshippingAI OpsD2C
engagements

Flexible ways to work with Whallah.

Start with a defined project or build an ongoing growth partnership. We agree the scope, deliverables, timeline and fees before work begins.

01 — FOCUSED PROJECT

Focused Projects

For a specific challenge with a clear finish line. Examples include a paid-media and funnel diagnostic, a Klaviyo lifecycle build, a HubSpot follow-up workflow, or a Shopify conversion improvement project.

02 — ONGOING SUPPORT

Ongoing Growth Support

A continuing engagement for agreed campaign, CRM and e-commerce priorities, with a clear scope, reporting rhythm and review points.

03 — AGENCY COLLABORATION

Agency Collaboration

Additional delivery capacity for agencies that need support with paid media, CRM, e-commerce or cross-border projects. Client-facing and white-label arrangements are agreed for each engagement.

Discuss a project →

Scope, deliverables, timeline and fees are confirmed in a proposal before work begins.

what sets us apart

Small team. Deep expertise. Real connections.

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Tailored, Not Templated

Every strategy is built from scratch for your specific market, category, and goals. No recycled playbooks.

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Vertical Depth

Deep specialization in health & wellness, beauty, gaming, and premium consumer — not a generalist shop.

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Exclusive Media Access

Direct partnerships with platforms, creator networks, and MCNs across China and APAC — not reseller rates.

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ANZ Market Experience

We bring experience working with New Zealand and Australian businesses, combined with international delivery and cross-border market knowledge.

how we work

Four stages. Zero fluff.

01

Understand

We clarify the business goal, current setup and the problem worth solving.

02

Scope

We define deliverables, responsibilities, access requirements, fees and success measures.

03

Deliver

We carry out the agreed work and keep stakeholders informed through practical progress updates.

04

Review

We review the results against the agreed scope, hand over the work and identify appropriate next steps.

case studies

Results that speak.

Verified outcomes. Client names available under NDA.

PAID MEDIA — NZ RETAIL

NZ Home & Garden Brand

Scaled Meta + Google Ads from $15K to $120K monthly spend while holding 4.2x blended ROAS.

4.2x
12-month blended ROAS
CROSS-BORDER — NZ SUPPLEMENTS

Premium Supplement → China

Douyin + XHS built from zero. KOL seeding → livestream → sustained Tmall Global store.

€1.2M
GMV in 6 months
AI ECOM — GERMAN D2C

German Supplement Brand

Shopify storefront + AI-optimized Meta/TikTok ads. Full funnel from launch to profit.

138%
Revenue growth · 6 months
PAID MEDIA — MOBILE GAME

Global Game Launch

UA across 12 markets. App Store ranking + TikTok creator network activation.

2.4M
Installs · 40% organic uplift
CROSS-BORDER — AU BEAUTY

Australian Skincare

XHS KOL seeding. 3-month content strategy → community → Tmall store launch.

3.2M
Impressions · 8.5% conv
AI ECOM — HIGH-TICKET DROPSHIP

Home Goods Dropshipping

AI-driven product research + supplier vetting + creative testing at scale. Internal operation.

$850K
Annual rev · 28% net margin
agency partnerships

A delivery partner for your agency.

Whallah supports agencies that need additional capability or capacity across paid media, CRM, e-commerce and cross-border delivery.

We can work within an agreed delivery structure, with clear responsibilities, communication and client access. White-label and client-facing arrangements are agreed before the project starts.

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Defined scope and accountable delivery.

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Senior involvement across agreed priorities.

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Clear reporting and practical handover.

Discuss an agency partnership →
about

Small team. Global reach. Real operators.

A senior-led team connecting performance marketing, e-commerce, CRM and cross-border expertise.

James Wu

James Wu (吴温泉)

Founder & CEO

James Wu leads Whallah's strategy and client engagements, drawing on more than 15 years of experience across digital marketing, e-commerce and international business.

[email protected] · linkedin ↗

Hwi Chen

Hwi Chen

Head of Performance Media · Auckland

Meta/TikTok/Google ads, ASO, game UA. $2M+ managed. Meta Blueprint & TikTok certified.

Jianne

Jianne

Creative & Content Director · Auckland

All creative output — ad videos, KOL briefs, brand visual systems. Best Awards bronze winner.

Dr. Maya Patel

Dr. Maya Patel

Head of AI & Technology · Auckland / Shenzhen

Built Whallah's AI tooling stack from zero. Shopify automation. GitHub open-source contributor.

Wayne Weber

Wayne Weber

European Operations Lead · Bremen

Ex-Beiersdorf brand manager. Leads DQL GmbH. Europe ↔ China bridge. German, English, French.

faq

Common questions.

We offer focused projects, ongoing growth support and agency delivery partnerships. Each engagement starts with an agreed scope, deliverables, timeline and fees.
Yes. A clearly defined challenge can be a good starting point, whether it involves advertising performance, CRM follow-up, customer lifecycle or an e-commerce journey. We assess fit based on the work and the outcome you need.
Yes. We can add delivery capacity or specialist support to an agreed client project. Responsibilities, communication and client access are agreed before work begins.
We organise delivery around clear responsibilities, shared documentation and agreed review points. Meetings can be arranged during New Zealand afternoon business hours.
Fees depend on the scope, complexity and delivery requirements. We confirm the proposed work, fees and payment terms before the engagement starts.
Whallah Agency Limited is a New Zealand company working with clients and collaborators internationally.
AI is woven into our operations — not as a marketing buzzword, but as actual tooling. We use AI for creative variant testing, audience segmentation, bid optimization, and data analysis. This lets our small team operate at the speed and scale of much larger agencies. Strategic judgment remains 100% human.
Health & wellness, beauty & skincare, gaming & apps, premium food & beverage, and consumer lifestyle. We go deep in a few verticals rather than being a generalist shop that knows a little about everything.
connect

Tell us what you want to improve.

Share your business, the challenge and the type of support you need. We'll discuss whether a focused project, ongoing engagement or agency partnership is the right fit.

Email Whallah about a project →

[email protected]

For agency partnerships, email us with the subject Whallah Agency Partnership · Or visit Whallah Connect — our dedicated NZ → China brand entry service.