AUCKLANDSHENZHENBREMEN

Elite boutique growth. AI-native. Global scale.

We run performance media, cross-border brand expansion, and AI-driven e-commerce — not as separate services, but as one integrated growth engine.

Start a conversation → View case studies

services

Three disciplines. One engine.

Every engagement is led by a senior operator, powered by AI tooling, and measured by outcomes — not hours billed.

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Paid Media & Growth

4.2x

Average ROAS across active campaigns

Performance advertising on Meta, TikTok, Google. App store ranking optimization. Game user acquisition. Influencer marketing for global brands.

Meta AdsTikTokGoogleASOInfluencer

✦

Cross-Border Brands

€3.4M

Combined China market GMV

NZ/AU brands into China via livestream commerce, KOL seeding, and Tmall Global operations. Real MCN partnerships. Real cultural fluency.

DouyinXiaohongshuTmall GlobalLivestream→Whallah Connect

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AI E-Commerce

$850K

Annual dropshipping revenue

AI-driven Shopify store building, data-optimized ad buying, and high-ticket dropshipping operations. We run our own stores — we know what works.

Shopify PlusDropshippingAI OpsD2C

what sets us apart

Small team. Deep expertise. Real connections.

⚙

Tailored, Not Templated

Every strategy is built from scratch for your specific market, category, and goals. No recycled playbooks.

☷

Vertical Depth

Deep specialization in health & wellness, beauty, gaming, and premium consumer — not a generalist shop.

⫸

Exclusive Media Access

Direct partnerships with platforms, creator networks, and MCNs across China and APAC — not reseller rates.

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ANZ Ground Truth

Based in Auckland. We understand the NZ/AU market, regulatory environment, and consumer mindset at the source.

how we work

Four stages. Zero fluff.

Audit

Deep-dive into your market position, data infrastructure, and highest-leverage opportunity.

Strategize

Focused plan with clear KPIs, budget allocation, and timeline. One page. No decks.

Execute

AI-accelerated campaign ops. Creative testing at scale. Real-time optimization.

Scale

Compound what works. Kill what doesn't. Iterate toward sustainable unit economics.

case studies

Results that speak.

Verified outcomes. Client names available under NDA.

PAID MEDIA — NZ RETAIL

NZ Home & Garden Brand

Scaled Meta + Google Ads from $15K to $120K monthly spend while holding 4.2x blended ROAS.

4.2x

12-month blended ROAS

CROSS-BORDER — NZ SUPPLEMENTS

Premium Supplement → China

Douyin + XHS built from zero. KOL seeding → livestream → sustained Tmall Global store.

€1.2M

GMV in 6 months

AI ECOM — GERMAN D2C

German Supplement Brand

Shopify storefront + AI-optimized Meta/TikTok ads. Full funnel from launch to profit.

138%

Revenue growth · 6 months

PAID MEDIA — MOBILE GAME

Global Game Launch

UA across 12 markets. App Store ranking + TikTok creator network activation.

2.4M

Installs · 40% organic uplift

CROSS-BORDER — AU BEAUTY

Australian Skincare

XHS KOL seeding. 3-month content strategy → community → Tmall store launch.

3.2M

Impressions · 8.5% conv

AI ECOM — HIGH-TICKET DROPSHIP

Home Goods Dropshipping

AI-driven product research + supplier vetting + creative testing at scale. Internal operation.

$850K

Annual rev · 28% net margin

why not the others

What you get with us. What you don't elsewhere.

	Whallah	Big Agency	Freelancer	In-House
Senior talent on your account	Always	Rarely	One person	Hard to hire
AI-native workflows	Core to ops	Buzzword only	Limited	Must build
Cross-border capability	NZ/AU/CN/EU	Expensive add-on	No	No
Direct partner access	James Wu, CEO	Account manager	Yes	N/A
Exclusive media & MCN	Real connections	Reseller rates	No	No
ANZ market depth	Auckland-based	Remote guesswork	Variable	Single lens
Speed to launch	Days	Weeks	Variable	Months

about

Small team. Global reach. Real operators.

5 people across 3 countries. Every one of us runs the work — no layers, no juniors, no handoffs.

James Wu (吴温泉)

Founder & CEO, Auckland

Founded Whallah in 2015 after a decade in digital marketing. 40+ global projects. Every engagement starts and ends with him — because at our size, quality is the only moat.

[email protected] · linkedin ↗

Hwi Chen

Head of Performance Media · Auckland

Meta/TikTok/Google ads, ASO, game UA. $2M+ managed. Meta Blueprint & TikTok certified.

Jianne

Creative & Content Director · Auckland

All creative output — ad videos, KOL briefs, brand systems. Best Awards bronze winner.

Dr. Maya Patel

Head of AI & Tech · Auckland / Shenzhen

Built Whallah's AI tooling stack from zero. Shopify automation. 600+ GitHub stars.

Wayne Weber

European Operations · Bremen

Ex-Beiersdorf brand manager. Leads DQL GmbH. Europe ↔ China bridge. Multilingual.

faq

Common questions.

Yes. Incorporated in NZ as Whallah Agency Limited. We operate globally with team members and partners in Auckland, Shenzhen, and Bremen.

AI is woven into our operations — not as a marketing buzzword, but as actual tooling. We use AI for creative variant testing, audience segmentation, bid optimization, and data analysis. This lets our small team operate at the speed and scale of much larger agencies. Strategic judgment remains 100% human.

Health & wellness, beauty & skincare, gaming & apps, premium food & beverage, and consumer lifestyle. We go deep in a few verticals rather than being a generalist shop that knows a little about everything.

Three things. You work directly with the founder — no layers of account management. Our cross-border DNA means we understand the markets you're actually targeting, especially ANZ and Asia-Pacific. And AI-native operations let us move faster than any traditional agency on the planet. We're not cheaper — we're better per dollar spent, and faster per outcome delivered.

We work with brands investing $10K-$100K+ monthly in growth. Our model is flexible: fixed project fees, monthly retainer, or performance-based. We'll tell you honestly if we're not the right fit — that happens more than you'd think, and it's better for everyone.

connect

Ready to talk growth?

Tell us about your brand. We'll tell you honestly if we can help — and exactly how.

[email protected] →

Or visit Whallah Connect — our dedicated NZ → China brand entry service.